Ron is a digital marketing expert with 20+ years of experience driving measurable results through content marketing, SEO, and paid search. He is currently the Senior Director of Web Communications + SEO at Actian, where he leads the company's global acquisition, content creation, and SEO efforts. Prior to Actian, he held leadership roles at Teradata and Intuit, and has been a major proponent of content marketing wherever he has gone. He has also been a major SEO content creator, having written hundreds of money management tips for Quicken.com and Mint.com.
Ron has spent the majority of his career in the technology space, has been a digital marketer since the Internet started, and has been teaching content marketing at UCSD Extended Studies for over 5 years.
Specialties: search engine marketing, search engine optimization, conversion rate optimization, mobile marketing, app store optimization, display marketing, content development, content marketing, social media marketing, paid social, public relations, marketing research, business strategy, marketing strategy, site usability, media buying, a/b testing, email marketing, reporting/analysis, trend spotting, reputation management, domaining, and blogging.
Ron is a certified in Google Search, Google Display, Google Mobile, Google Video, Google Analytics and BrightEdge.