David Salcido is Director of Digital Marketing at Viasat, Inc, based out of the global headquarters in Carlsbad, CA. Working with B2C and B2B divisions of the organization and business units in the U.S. and around the world, David drives the digital strategy and implementation of digital campaigns while striving to enhance digital targeting, tracking, and performance. A Southern California native, David started more than 20 years ago in Film and Video at California Institute of the Arts and completed his MBA with a Marketing concentration at the University of San Diego. David combines his fine art and analytical backgrounds in Digital Marketing, specializing in Analytics, Organic & Paid Search, Video, Display and Social. He is both an artist and a scientist, like Bob Ross meets Sheldon Cooper, and enjoys working with marketers at all levels of experience.