High-flying airport message: 'A first class university'

If you’re traveling via Southwest Airlines or US Airways, check out the illuminated ad boards at San Diego International Airport and also within the Sacramento airport.

Under the theme of "Defining the Future of the Public Research University," UC San Diego has three message boards:

"FIRST CLASS: Ranked among the top 20 universities in the world"
 

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"TAKE FLIGHT: Direct routes to careers, breakthroughs and world-changing solutions"
 

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"AMPLE LEGROOM: Stretch out with collaborative, multidisciplinary programs in science, social science and the arts."

The ads are part of UC San Diego’s current global print/web marketing campaign that includes placements in The New York Times.