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Course

Web Analytics

CSE-41132

Web analytics collect and represent internet data from your website. It tracks on-line visitors and their activities: referral sources, keywords, time on site, conversion rate – there are tons of metrics to choose from. Web analytics provide invaluable feedback that can help you improve your website to meet your business goals.

This course explores and teaches:

  • Different ways of Internet data capturing
  • Major web analytics metrics and dimensions
  • How to use the free Google Analytics service from setup to reporting

For more information about this course, please contact the program manager by emailing infotech@ucsd.edu

Course Information

3.00 units
TBD
Notes: This course is designed for web developers, business analyst, SEO and web marketing specialists.

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This course applies to these programs

Front End Development

Course sessions

Please contact the Science & Technology department at 858-534-3229 or unex-sciencetech@ucsd.edu for information about this course and upcoming sections.