Survey Design and Analysis

Surveys are an important tool for collecting information and are used in many private and public sector jobs, as well as academic research. This course will guide participants through the nuts and bolts of designing an effective survey research program and basic statistical methods for analyzing survey research data. Participants will learn how to develop testable hypotheses, write effective and well-organized questions, avoid survey bias, collect and compile actionable survey data, increase survey response rates, and manage the survey research process from start to finish. Participants will also learn basic statistical methods for evaluating survey data and how to write reports that present data in a way that efficiently and effectively communicates survey results. Students will design and field a survey online.