Elements of Marketing
BUSA-40940
Receive hands-on, practical experience in integrated marketing communications and explore the building blocks of effective marketing programs. This course will also showcase how to incorporate the tools you learn into your career and organization by learning best practices from current case stories while networking with classmates representing a variety of professional disciplines. Marketing career options will also be discussed. Gain experience in a variety of industry sectors, and have the opportunity to develop the primary elements of a marketing plan for the company of your choice.
Learning Objectives:
- Understand the role marketing plays in any organization
- Learn how to formulate a marketing strategy
- Understand the four P’s of marketing and how they are evolving to encompass other consumer considerations
- Understand the essentials to product planning and product development
- Gain an overview of the importance of the entire marketing mix, including advertising, PR and sales promotions
- Gain understanding of the costs of marketing
Course Information
Course sessions
Section ID:
Class type:
This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.
Textbooks:
All course materials are included unless otherwise stated.
Policies:
- No refunds after: 10/1/2024
Schedule:
Instructor:
Kelly Huang, MBA
Management Consultant
Kelly is a senior executive coach, facilitator and trainer in strategic marketing and leadership. She has over 20 years of teaching, marketing executive, and management consulting experience, with an inclusive teaching style that has led to key learning outcomes for students and leaders.
Kelly started her career in sales and marketing at IBM and then moved to business development at Monsanto. At both organizations, Kelly created strategic partnerships with customer and channel partners and consistently contributed to the bottom line. Kelly has also leveraged the management insights and thought leadership developed at Harvard Business Publishing (HBP) to roll out online leadership training programs for first time managers.
Kelly is active in the San Diego start up community as a mentor and consultant by working with emerging companies to devise partnerships and go to market strategies. At the CONNECT accelerator, Kelly launched a quarterly Lean Startup orientation program for entrepreneurs looking to get seed funding. Her training helped founders better understand how to pivot and market minimally viable products.
2015-2018 Harvard Business Publishing – Corp. Learning Facilitator Virtual • DELIVER leadership training to first-time managers for Fortune 500 clients. • DESIGN pedagogy and interactions to engage group-based learning.
2017-Pres. Genesis Advisers - First 90 Days Transition Coach Virtual • ACCELERATE leadership transitions with virtual coaching sessions. • MODERATE group-based leadership training webinars.
2000-Pres. Kaizen Leadership Training and Research – Principal San Diego, CA • DEVELOP product launch strategies for Software and Biotech clients. • CREATE training platform on kaizen.thinkific.com.
2014-2016 Springboard CONNECT – Lean Startup Trainer San Diego, CA • Mentored innovative technology and biotech companies for CONNECT. • Introduced Lean Launchpad methodology at entrepreneur orientations.
2003-2010 Mission Estancia School – VP of Technology Carlsbad, CA • Designed technology lab and curriculum for K-6 students. • Created email and social media campaigns to increase engagement.
1996-1998 R2 Technology / Hologics – VP of Business Development Palo Alto, CA • Piloted digital mammography cancer detection system to radiologists. • Assisted 510K process. ImageChecker is the Standard at most centers.
1995-1996 Monsanto – Greater China Business Development
1989-1993 IBM Consulting Group - IT Consultant and SQL Specialist Boston, MA
Section ID:
Class type:
This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.
Textbooks:
All course materials are included unless otherwise stated.
Policies:
- No refunds after: 1/14/2025
Schedule:
Instructor:
Kelly Huang, MBA
Management Consultant
Kelly is a senior executive coach, facilitator and trainer in strategic marketing and leadership. She has over 20 years of teaching, marketing executive, and management consulting experience, with an inclusive teaching style that has led to key learning outcomes for students and leaders.
Kelly started her career in sales and marketing at IBM and then moved to business development at Monsanto. At both organizations, Kelly created strategic partnerships with customer and channel partners and consistently contributed to the bottom line. Kelly has also leveraged the management insights and thought leadership developed at Harvard Business Publishing (HBP) to roll out online leadership training programs for first time managers.
Kelly is active in the San Diego start up community as a mentor and consultant by working with emerging companies to devise partnerships and go to market strategies. At the CONNECT accelerator, Kelly launched a quarterly Lean Startup orientation program for entrepreneurs looking to get seed funding. Her training helped founders better understand how to pivot and market minimally viable products.
2015-2018 Harvard Business Publishing – Corp. Learning Facilitator Virtual • DELIVER leadership training to first-time managers for Fortune 500 clients. • DESIGN pedagogy and interactions to engage group-based learning.
2017-Pres. Genesis Advisers - First 90 Days Transition Coach Virtual • ACCELERATE leadership transitions with virtual coaching sessions. • MODERATE group-based leadership training webinars.
2000-Pres. Kaizen Leadership Training and Research – Principal San Diego, CA • DEVELOP product launch strategies for Software and Biotech clients. • CREATE training platform on kaizen.thinkific.com.
2014-2016 Springboard CONNECT – Lean Startup Trainer San Diego, CA • Mentored innovative technology and biotech companies for CONNECT. • Introduced Lean Launchpad methodology at entrepreneur orientations.
2003-2010 Mission Estancia School – VP of Technology Carlsbad, CA • Designed technology lab and curriculum for K-6 students. • Created email and social media campaigns to increase engagement.
1996-1998 R2 Technology / Hologics – VP of Business Development Palo Alto, CA • Piloted digital mammography cancer detection system to radiologists. • Assisted 510K process. ImageChecker is the Standard at most centers.
1995-1996 Monsanto – Greater China Business Development
1989-1993 IBM Consulting Group - IT Consultant and SQL Specialist Boston, MA
