Web Analytics

Web analytics collect and represent internet data from your website. It tracks on-line visitors and their activities: referral sources, keywords, time on site, conversion rate – there are tons of metrics to choose from. Web analytics provide invaluable feedback that can help you improve your website to meet your business goals.

This course explores and teaches:

• Different ways of Internet data capturing
• Major web analytics metrics and dimensions
• How to use the free Google Analytics service from setup to reporting

Contact: For more information please email infotech@ucsd.edu.