Mobile Marketing has become a critical component of a successful marketing strategy. This course provides students with an understanding of mobile marketing tools and technologies and the process of mobile strategy development, mobile trends, app marketing, geo-fencing and other strategic topics. Students will learn about the importance of the mobile end-user experience and how to effectively integrate it into their marketing strategy.
Course Number: BUSA-40934
Credit: 3.00 unit(s)
There are no sections of this course currently scheduled. Please contact the Business, Professional & Legal Programs department at 858-534-8131 or email@example.com for information about when this course will be offered again.