This course explores basic and advanced Google Analytics concepts including planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions. Students will gain the foundational knowledge and skills needed to successfully complete Google Analytics IQ (GAIQ) through hands-on learning exercises, quizzes, and an exam similar to the certification test.
- Effectively prepare for the Google Analytics Individual Qualification (GAIQ) exam
- Gain and understanding of Google Analytics interface, reports, and dashboards
- Learn to collect and analyze data, set goals, track campaigns, and create custom reports
Course Number: BUSA-40953
Credit: 2.00 unit(s)