Creating a Brand Strategy Workshop

Many businesses, whether small or large, have challenges aligning their culture to the customer while maintaining consistent and authentic brand engagement.  The strongest brands are like people you trust - you know who they are, have a clear sense of what they value, and believe they will be true to themselves.  With customers being more skeptical than ever, it has become mission critical to tell a company's story in a compelling way so customers will know, like, and trust them. 

Part of the Small Business Management Series, this hands-on, practical, half-day workshop unpacks the seemingly magical accomplishment of brand engagement. The workshop blends case-studies, best-practice theories, discussion, and worksheets. Attendess will leave the session with best-in-class examples and an actionable plan to tell an authentic brand story that engages and resonates with their audience.

Workshop Benefits:

• Create an actionable plan for telling a brand story to a targeted audience
• Align marketing expression with brand position and culture
• Chose the appropriate platforms and channels for marketing

Topics:

• Positioning
  • Best-in-class examples
  • Positioning statements, models, and strategy canvas models
  • Position statement worksheet
• Brand Storytelling
  • Authentic culture & mission
  • Best-in-class examples
  • Brand storytelling worksheets
• Marketing Expression
  • Words that describe best brands
  • Word cloud, imagery, and tone worksheets
  • Messaging platform and channels that align marketing expression to your company position and culture

This workshop is offered in partnership with SCORE San Diego