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Involving the public in planning projects can result in outcomes that better meet community needs and hopes, and have stronger political support for implementation. But it can also result in delays, unexpected controversy, high-jacking by special interests, decision-maker apprehension, and even complete project abandonment. In this two-day workshop, participants will learn strategies and tools to achieve successful outcomes in the public arena, with a focus on community and environmental planning and the CEQA process. Special topics include advisory committees, online engagement and social media, outreach with underrepresented communities, interactive public workshop formats, and pop-up outreach. The workshop will also explore right-sizing outreach programs, and when it is to your advantage to go above and beyond CEQA public involvement requirements. Learn how to integrate these kinds of engagement tools as part of a multi-pronged approach for better representation of the full community spectrum, including the voices from the middle that are essential for building consensus and support.

AICP Credit: AICP members can earn Certification Maintenance (CM) credits for this activity. For a list of additional UC San Diego Extension AICP CM Events go to American Planning Association.
CM | 13.5
CM | 0.5 | Ethics

Course Number: BUSA-80018
Credit: 0.00 unit(s)