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Course

Working with Philanthropic Donors

BUSA-40361

Understanding how to nurture and sustain philanthropic relationships is essential to any successful fundraising effort. Explore how you can improve the quality of your relationship with your donors and increase support for your organization. Get insight into the psychology of philanthropy and fundraising. Learn to discern the interests of individuals in your donor base. Develop appropriate fundraising strategies and plans for your donors including: "packaging" development needs to match donor interests, soliciting the donation, ways of involving potential donors before and after donations, providing ongoing recognition and opportunities for giving. Study case histories, model programs, and development techniques that you can immediately apply in your organization.

Course Information

3.00 units
TBD
Notes: Prerequisite: Overview of Fundraising and Development Processes.

Course sessions

Please contact the Business, Professional & Legal Programs department at 858-534-8131 or unexbusa@ucsd.edu for information about this course and upcoming sections.