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Storytelling Concepts for Data Visualization

Data is one of the strongest assets a business possesses, but many businesses are not realizing the full potential of their data. Even when businesses do effectively mine their data, often the full value of the information gained by that analysis is difficult to communicate. Data visualization provides and powerful, and relatively simple, way to derive more value from business data by communicating findings succinctly.

In this course, you will learn how to present and analyze data using data visualization. Through a thorough examination of design techniques and processes, you will learn to communicate your analytics more effectively. You will also learn best practices for engaging stakeholders through visualization and storytelling, specifically for a business environment. This course includes hands-on assignments in designing, developing, and publishing visualizations.

Topics Include:

  • Data visualization fundamentals and principles
  • Data visualization in a business environment
  • Visual design and choosing effective visuals
  • Telling a story with data
  • Dashboard requirements, design principles, and best practices
  • Data visualization for dashboards

Practical Experience:

  • Design, develop, and publish data visualizations and dashboards

Course Typically Offered: Online in Fall, Winter, Spring, and Summer (every quarter)

Software: Students may use any data visualization tool to complete course assignments. Some examples of visualization software include Tableau, Qlik, MicroStrategy, or Excel.

Prerequisites: None

Next Steps: Upon completion of this course, consider taking additional business intelligence courses to continue learning.

More Information: For more information about this course, please contact

Course Number: CSE-41282
Credit: 3.00 unit(s)