Film Marketing and Distribution

Learn about the process by which a film goes through independent & studio marketing and distribution and gain the terminology, vocabulary, and basic film knowledge of the financial side of the entertainment industry. You will study the marketing strategies for independent distribution, film festival strategy, and DIY materials for releasing independent films.This film class covers distribution & streaming models and materials required for marketing independent features and shorts, both documentary and fiction films worldwide.

Quarters Offered: Spring | In-Person
Course Fee: $595
Prerequisite: None
Contact: For more information about this course, please email the academic department at unex-digital@ucsd.edu.
 

Course Number: ART-40729
Credit: 3.00 unit(s)

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4/4/2023 - 6/6/2023

$595

In-class

San Diego

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• SECTION ID:

  172312

• CLASS TYPE:

  This is a traditional classroom setting.
  
  All class meetings held in-person according to published location, dates and times. Students may be expected to engage with course content online during the published course dates.

• INSTRUCTOR:
  

  Reitman, Greg

  Greg Reitman is an American film director, producer, screenwriter, author, and founder of the Blue Water Film Festival based in San Diego. He runs Blue Water Entertainment an independent production company focusing on environmentally conscious broad based entertainment. He earned his BA with an emphasis in History & Film from University of Massachusetts at Amherst. He’s an alum at the Jewish Federation - Tel Aviv University Masters Creative Producing program.  He also received a Masters Certificate in Film Production, Marketing & Distribution at UCLA Extension.  He is an active member of the DGA (Directors Guild of America), IDA (Int’l Documentary Assn) and DPA (Documentary Producers Alliance).

• TEXTBOOKS:

  REQUIRED

  Audience-ology Audience-ology: How Moviegoers Shape the Films We Love 1st
  by Kevin Goetz and Darlene Hayman
  ISBN / ASIN: 9781982186746

  You may purchase textbooks via the UC San Diego Bookstore.

• POLICIES:

  No refunds after: 4/10/2023.
  

• NOTE:

  Transportation: Garage Parking: Address for Park & Market garage is 1100 Market St. Trolley: UCSD Park & Market is located near the Park & Market stop on the Blue Line. Fares are typically $5 roundtrip and there is free parking at the Old Town station. https://www.sdmts.com/getting-around/maps-and-schedules Street Parking: There is metered street parking available. Meters are typically a 2-hour limit. Ace Parking Structures & Lots: https://aceparking.com/find-parking/

DATE	DAY	START	END	LOCATION
4/4/2023	Tue	6:00 p.m.	9:00 p.m.	UC San Diego Park & Market, 1100 Market Street, San Diego
4/11/2023	Tue	6:00 p.m.	9:00 p.m.	UC San Diego Park & Market, 1100 Market Street, San Diego
4/18/2023	Tue	6:00 p.m.	9:00 p.m.	UC San Diego Park & Market, 1100 Market Street, San Diego
4/25/2023	Tue	6:00 p.m.	9:00 p.m.	UC San Diego Park & Market, 1100 Market Street, San Diego
5/2/2023	Tue	6:00 p.m.	9:00 p.m.	UC San Diego Park & Market, 1100 Market Street, San Diego
5/9/2023	Tue	6:00 p.m.	9:00 p.m.	UC San Diego Park & Market, 1100 Market Street, San Diego
5/16/2023	Tue	6:00 p.m.	9:00 p.m.	UC San Diego Park & Market, 1100 Market Street, San Diego
5/23/2023	Tue	6:00 p.m.	9:00 p.m.	UC San Diego Park & Market, 1100 Market Street, San Diego
5/30/2023	Tue	6:00 p.m.	9:00 p.m.	UC San Diego Park & Market, 1100 Market Street, San Diego
6/6/2023	Tue	6:00 p.m.	9:00 p.m.	UC San Diego Park & Market, 1100 Market Street, San Diego