Sean Van Tyne is the author of "Easy to Use 2.0: User Experience Design in Agile Development for Enterprise Software," co-author of "The Customer Experience Revolution: How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever" and a contributing author for "The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK® Guide)." Van Tyne is an industry leader that helps organizations with their UX strategy, goals and direction to deliver innovative solutions with best-in-class experiences to increase customer loyalty and advocacy that creates sustainable long-term revenue. He has led UX teams at FICO and Mitchell International and helped companies like Sony PlayStation and BD Medical with their UX needs.