Web analytics collect and represent internet data from your website. It tracks on-line visitors and their activities: referral sources, keywords, time on site, conversion rate – there are tons of metrics to choose from. Web analytics provide invaluable feedback that can help you improve your website to meet your business goals.
This course explores and teaches:
- Different ways of Internet data capturing
- Major web analytics metrics and dimensions
- How to use the free Google Analytics service from setup to reporting
For more information about this course, please contact the program manager by emailing infotech@ucsd.edu
Note: This course is designed for web developers, business analyst, SEO and web marketing specialists.
Course Number: CSE-41132
Credit: 3.00 unit(s)
Related Certificate Programs: Front End Development
There are no sections of this course currently scheduled. Please contact the Science & Technology department at 858-534-3229 or unex-sciencetech@ucsd.edu for information about when this course will be offered again.