Marketing for Copyeditors: How to Get the Word Out

Marketing for Copyeditors (WCWP-80031)
4 Weeks | Online  
 
You've perfected your editing skills, taken out your business license, and printed business cards. The next step is building connections and finding clients, but how do you find them? You need to have a strategy and you must know how to market yourself! In the Marketing for Copyeditors course, you will learn how to identify your strengths and you will explore the right niche for marketing your business. This includes investigating ways to promote your services through online and offline strategies. At the end of the course, you will have a schedule and a three-month marketing plan to put into action. Through this class, you will discover how to best determine the demographics and psychographics of your ideal clients and how to market to them. More importantly, you will also develop your marketing message and materials, and decide on strategies to generate qualified leads. As you work through assignments, you will learn how to become a marketing pro! 

What You Will Learn:

• Define your strengths and skills to find a niche or copyediting specialty.
• Develop your marketing message and create promotional materials and presentations that relay your message. 
• Draft a marketing plan with scheduled actions, accountability, and assessment.

Quarters Offered: Fall, Spring | Online

Contact: For more information about this course, please email ahl@ucsd.edu.
 

Course Number: WCWP-80031
Credit: 0.00 unit(s)
Related Certificate Programs: Copyediting

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9/25/2023 - 10/22/2023

$270

Online

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• SECTION ID:

  175748

• CLASS TYPE:

  Online Asynchronous.
  
  This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
  You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.

• INSTRUCTOR:
  

  Glass, Andrea, CEO of WritersWay and a professional copyeditor/ghostwriter for over 10 years, and an award winning ghostwriter and copyeditor

  Andrea Glass teaches Marketing for Copyeditors: How to Get the Word Out for UC San Diego Extension's Copyediting Certificate Program  and Building a Business around Writing for UC San Diego Extension's Creative Writing Certificate Program . Andrea received her Bachelor's degree in Education and English and is CEO of WritersWay and has been a professional copyeditor/ghostwriter for over 10 years. She has created several ebooks and e-courses, has taught various writing classes, and is active in San Diego writers’ and editors’ organizations. She is an award winning ghostwriter and copyeditor of more than 100 nonfiction books and ebooks.

• TEXTBOOKS:

  No textbook required.

• POLICIES:

  Early enrollment advised.
  No refunds after: 9/29/2023.
  

• NOTE:

  "This is an online course; all class sessions are taught online. There are no face-to-face class sessions. You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date. To login to your course, go to your MyExtension account, select My Courses, select this course and then click the link that appears in the LOCATION section."

• DATE & LOCATION:

  9/25/2023 - 10/22/2023
  extensioncanvas.ucsd.edu
  You will have access to your course materials on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.