Design III: Branding & Systems

Design III: Branding & Systems
9 Weeks | $695 | Online and In-class

Logo, visual language, systematic approach
Learn to develop memorable identity systems using symbols, icons, logos, and comprehensive environments to define and reinforce personality, tone, and voice. Good brand identity is rooted in solid strategy, involving empathy/research, and ideation; leading to strong, ownable brand identity systems.


Quarters Offered: Fall, Spring | Online & In-class
Course Fee: $695
Prerequisite: Design II: Information Design
Note: Fulfills 3 units towards requirements for the Communication Design Certificate program.  Required course for the Communication Design Certificate.
Next Step: Design IV: Capstone
Contact: For more information about this course, please email unex-digital@ucsd.edu.

Course Number: ART-40724
Credit: 3.00 unit(s)
Related Certificate Programs: Communication Design

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9/27/2022 - 11/26/2022

$695

Online

Cancelled

• SECTION ID:

  167489

• CLASS TYPE:

  Online Asynchronous.
  
  This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
  You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.

• INSTRUCTOR:
  

  Dowden, George, Principal, Image and Ink. Graphic Design business owner and educator who provides real world experience in a great learning environment.

  George Dowden teaches  Adobe Photoshop I: Introduction ,and  Adobe Illustrator  for the Specialized Certificate in Communication Design ;  Fundamentals of Graphic Design for the Professional Certificate in Content Marketing ; and Adobe Photoshop II: Intermediate . George has a degree in Communication from San Diego State University and has a master's degree in Educational Technology from Lamar University. He has been an instructor in the Graphic Design Department at Cuyamaca College since 2009 and provides online graphic design training for Knowledge City. He has owned the graphic design firm Image and Ink since 1996, and has provided print and web design services for a variety of nationwide and local clients. Dowden loves teaching and takes a personal i...Read More

• TEXTBOOKS:

  REQUIRED

  Packaging Design: Successful Product Branding From Concept to Shelf 2nd
  by Marianne R. Klimchuk and Sandra A. Krasovec
  ISBN / ASIN: 111802706X

  You may purchase textbooks via the UC San Diego Bookstore.

• POLICIES:

  Early enrollment advised.
  No UCSD parking permit required.
  No visitors permitted.
  Prerequisite required.
  No refunds after: 10/3/2022.
  Early Enrollment Discount: $670 ($695 if enrolled after 8/29/2022).
  

• NOTE:

  SCBWI/MOPA members can receive our $25 Early Enrollment discount prior to course start date. The max discount a MOPA/SCBWI member can receive for one class is $25. It is applied upon course enrollment over the phone or in person with proof of membership. This is an online course. There are no face-to-face class sessions. You'll have access to your online course on the published start date. Login on your MyExtension account, select My Courses and click the link under LOCATION.

• DATE & LOCATION:

  9/27/2022 - 11/26/2022
  extensioncanvas.ucsd.edu
  You will have access to your course materials on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.