Hands-On Digital Marketing for Small Businesses

This immersive course focuses on providing students with practical experience in creating and managing digital marketing campaigns for small businesses and nonprofits. Each student will be assigned a client and will progress through the curriculum, culminating in a final presentation of analytics to the client. This course, which is geared toward students ages 18-24 who identify as Black or BIPOC, is important not only for its practical relevance and emphasis on real-world skills but also for its potential to address disparities in access, representation, and opportunity for Black and BIPOC students. By combining hands-on experience with a focus on community impact, the course empowers students to become agents of change in both their professional careers and their communities.

Course Number: EDUC-42571
Credit: 4.50 unit(s)

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3/25/2024 - 6/23/2024

$0

Online

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• SECTION ID:

  183020

• CLASS TYPE:

  Online Asynchronous.
  
  This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
  You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.

• INSTRUCTOR:

  McClondon, Shawn

  Shawn McClondon is a pioneering entrepreneur who founded an online marketing company in 1998, during the internet's infancy. His early successes included building websites for Fortune 500 companies and pioneering virtual tour technology in real estate. As a philanthropist, Shawn established Youth Campaigns, a nonprofit providing work experience in digital marketing for low-income youth. He's also the founder of Sister Cities Project, fostering partnerships between affluent and underserved communities. Shawn is a respected consultant in Corporate Social Responsibility and Diversity, Equity, and Inclusion. He's known for his program, Leading with Courage, Compassion, and Authenticity. In his community of Solana Beach, he facilitates discussions on race and mental health forums...Read More

• TEXTBOOKS:

  No information available at this time.

• POLICIES:

• NOTE:

• DATE & LOCATION:

  3/25/2024 - 6/23/2024
  extensioncanvas.ucsd.edu
  You will have access to your course materials on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.